Salesforce Clouds

Data 360

Unify customer data from every system into one real-time view with Salesforce Data Cloud (Data 360).

What it does

We unify customer data scattered across systems using Data Cloud (Data 360): ingesting sources, resolving identities, and modelling the data so every team works from one complete, real-time view. It is also the foundation for reliable AI and personalisation.

What's included

Data ingestion from multiple sources
Identity resolution and unification
Data modelling for a single customer view
Real-time activation to Salesforce and beyond
A reliable foundation for AI and personalisation

Ideal for

Companies with customer data split across systems
Teams whose reports never quite agree
Orgs planning AI or personalisation that needs clean data

Questions

Is Data 360 the same as Data Cloud?

Yes. Data 360 is Salesforce's branding for Data Cloud, the platform for unifying and activating customer data.

Do we need this before doing AI?

Often yes. AI is only as good as the data behind it, so a unified, reliable foundation makes the AI accelerators far more effective.

Does it replace our data warehouse?

Not necessarily. It unifies and activates customer data for Salesforce and connected tools; we scope how it fits your existing stack.

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